Two New TV Ads from New Life Media

Screen Shot 2013-03-28 at 4.08.20 PM
Screen Shot 2013-03-28 at 4.10.08 PM
Very proud of two new television ads that New Life Media just put together for two of our clients. I love being able to make beautiful things for our clients, and change peoples’ perception of our region. Second-rate is not acceptable, and cultures that value beauty value life. If something is worth doing, it’s worth doing with excellence, and such simple, Kingdom fundamentals should show in everything we do, whether we’re serving the Church or serving secular companies.

Craftsmanship counts.

A big thanks to Jason Clement, Clarissa Collins, David Seaman and all our support staff. Great job, team!

ch:

Subscribe to Shawn Blanc

shawn blanc header
I like technology.

I like design.

I like coffee.

As a result, I like Shawn.

I’ve been following Shawn Blanc for a few years now, and have marveled at his transition from hobby-blogger to full-time writer, all thanks in part to his loyal readership who are willing to pay $4 per month for daily content (including a video entry during the weekdays).

I love Shawn’s work because it’s short, sweet and gives me the guts of major happenings in spheres of influence I’m passionate about (rather than having to wade through countless paragraphs just to get the point).

I also love that I can support a creative, a husband, a father and a Christian with my money. It all goes directly to him. No middle man. No royalty.

Read awesome.

Read clean.

Read Shawn.

ch:

Let’s Get Dirty Again: Whipworms, Coffee and Kindness

20130126-094123.jpg

Have you ever tried to do something nice, and despite your best efforts, it backfired?

Two days ago I was exchanging a faulty vehicle battery at Wal-Mart. Ignoring the unusually long lines of [endeavors to be kind] uncharitable Americans, the
young supervisor, Luke, did his best to maintain his composure and attend to the myriad of needs thrown at him and his team.

During my two trips through the lines to the counter, I heard him make reference to “not having [his] coffee yet.” So as I finished up my exchange and passed by the in-store Dunkin’ Donuts near the exit, I did what I think any other charitable American would have done: I spent $1.97 to buy the guy a medium coffee, and threw some cream and sugar in a bag with stirring sticks and a napkin.

“I’m sorry, I can’t take that sir,” Luke said as I set the coffee down on the service desk counter.

I gawked, repeating his line back to him.

“Yes, I can’t take that.”

I was shocked. Of course, I know what he meant: corporate policy. They’re everywhere. But still, I was shocked.

Luke wanted the coffee, I know he did. He mentioned wanting coffee at least four times while I was in line. But why couldn’t he take it? Most likely because of the dangerous mix of trial lawyers and a litigation-prone populace.

I know how it happened. Maybe not the particular case, but it’s what we all might expect. Somewhere in the not-too-distant past a Wal-Mart employee got caught eating on the job and someone complained; maybe a customer tried to bribe an employee with a gift; maybe someone tried to subversively harm a worker; or maybe it was the all-too-classic “scalding hot coffee” lawsuit epidemic. Whatever the case may be, this Wal-Mart employee could not take a gift from a satisfied customer because of policy.

And 100-years ago? What would Luke have said had I offered the same cup of coffee on a similar -6°F day in the corner market?

“Thanks, Me. Hopper. I really appreciate this. Made my day.”

Now maybe Wal-Mart’s policy is nothing more than they don’t want employees drinking coffee while on the clock. As a business owner, we have similar policies. But I suspect it’s far worse, because Luke could have tucked the styrofoam cup away for later. The reality is, most likely, that previous litigation and millions of dollars in court has forced Wal-Mart to create corporate policies which not only eliminate the negative, fringe incidents, but also the numerous positive ones.

I just read a fascinating article this week on the advances that scientists are finding with using whipworms (Trichuris suis ova) to treat Autism. Yes, Albert Einstein College is actually prescribing that patients ingest pills of aggressive worm larva which naturally attack certain autoimmune diseases. I know, that reads more like an 1864 prescription of using leeches to clean wounds than it does a 2013, first-world medical treatment. But it’s true.

And why do these critters attack the symptoms of Autism? Because some scientists now believe one of the main onsets of Autism and a host of other autoimmune diseases (if not all of them) may be that we’re not dirty enough.

We’re sick because we’re too clean.

I’ve heard this type of premise brought up around the use of anti-bacterial soap before. But Autism?

And possibly a lack of kindness.

The strangest thing to me, and why I felt so let down, is that a policy designed to guard against litigation (or merely to preserve the look of professionalism) actually disallowed me from engaging in kindness.

Policy, if not overseen by a person, will usually always miss the point.

So what did I do with Luke’s coffee? The only thing I can think of.

I turned around and held up the drink. Before the words, “Anyone want a free cup of coffee?” were out of my mouth, a dad with his son raised his hand with a smile.

“I’ll take it!” he said.

He was happy, I was happy…but slightly let down.

The way we attack well-meaning but corrupt policies, whether private or public, is by introducing whipworms. Because while Wal-Mart may have kept me from delivering the coffee, they couldn’t stop me from actually being kind. Though Luke wasn’t the recipient of coffee that day, he was the recipient of kindness, and I know it affected him; the dad who got the coffee also benefited from my kindness; and the line of shoppers behind us were also affected, probably as surprised as I was.

If our attitudes are focused on blessing and not cursing, and overcoming the inferior with the superior, than resistance to virtues only results in a proliferation of their effects. Essentially, efforts to thwart goodness always backfire. It’s a principle of God’s Kingdom.

Wayward policies, as well as diseases, should never rule the day. While they may prevent instances, they are incapable of changing motives.

So when your motives seem thwarted by opposition, do exactly what God did, and descend into the needy lives around you. Get dirty.

ch:

Handbook to Publishing Your Novel


I’m pleased to announce that my newest ebook, Handbook to Publishing Your Novel: A step-by-step practical guide on how I self-published my books after leaving traditional publishing, is out on Kindle. This release come with a big thanks to the continual prompting and encouragement from a slew of fans and close friends. When tweeting about it, please use the hashtag #HPYN.

While the bulk of the content of the manuscript already exists here on my site as freely accessible posts, I received a substantial amount of feedback saying people would gladly pay $0.99 (and more) for the information if it was assembled in an ebook. After many months of delays, I finally buckled down and finished it, and have kept the ebook at $0.99 because I want as many people being equipped as possible.

I already feel some of the information is out of date, and at the rate of acceleration the publishing world is in, that could be said of a product posted last month. As such, I hope the comment’s section fills up over time with questions until such point that a second edition is deemed necessary.

For those unfamiliar with the nature of this ebook, here’s the back matter:

This 10,000 word ebook is a collection of personal writings and blog posts documenting my journey through self-publishing my novels. After having my books published by two different traditional publishers, I realized that aside from having a built-in sales network, they weren’t really doing anything for me that I couldn’t do just as well, if not better. As such, I’ll cover: editing, interior design, cover design, publishing for print, publishing for ebooks, and marketing.

While some how-to books have the reputation of being obtuse, obnoxious, and providing little in the way of meaningful content, my hope here was to give simple and easy to understand tips in what it took me to get my novels online in both print and digital form. Likewise, you can keep in touch with me via my website as this ebook slowly becomes obsolete (which it will, given the nature of the advancement of digital technology). I’m just one author trying to help other authors make it on their own.

So if you’re a writer and looking for help through the process of getting your first manuscript out to the public, or if you know someone who is, I hope this little ebook is a valuable resource. Let me know what you think!

ch:

IN ADDITION: I feel it’s worth noting for the tech-savvy, would-be content creator out there, that while I emphasize the use of Adobe InDesign for layout in HPYN, this entire ebook was assembled in Microsoft Word and uploaded as a .docx file. It was painless, simple, and has a solid result. So it can be done, and pretty quickly; InDesign simply gives you more power, especially when laying out for print, thus why I lean heavily toward it.

New Look, Same Incredible Resource: Nina Hopper Vocal Studios

I’m very proud to announce that my amazing, talented, and enigmatic mother – from whom so much of my personality is derived – has officially begun taking new vocal students here in Northern New York.

For those that know about Nina, her diverse musical background, and her history in the greater New York music community, this is an obvious blessing for those in her new home of Jefferson County. Since moving here 10 months ago, I’ve been eager to see what she (and my father) will impart to this region to enrich and beautify the lives those who live here; the joy of appreciating and creating music being just one of those contributions.

For those who don’t know about her, I’m excited to see their response, for she is one of the most talented, enthusiastic, joy-filled people I’ve ever had the privilege to know. And her passion for the arts is certainly one of the main reasons I am thriving as an artist today. I owe her a deep debt of love.

So help me spread the word, if you don’t mind; at the very least, tell those you know in Northern New York about her website. She’s accepting new students at the moment, and getting a terrific response. I’m so excited for her, and for those whose lives will be touched by her just as mine has.

Go make some noise!

ch:

Careers vs Jobs

20120906-230015.jpg

Unemployment numbers came out today, and all this talk of jobs has got me thinking.

What is a job anyways?

The White House certainly has a particular, shovel-ready idea about them. But really, when I think of a job, what comes to mind? A minimum-wage, temp position doing something I have no desire to be doing when I’m 50.

Flipping burgers.

Mopping floors.

Stocking shelves.

They only way I’d feel dignified doing any of the aforementioned tasks after 25 years is if I owned the burger place, the building with the hallways, or the store with the shelves.

That’s because when our political leaders talk about creating jobs, they really should be talking about promoting practices that proliferate careers.

A job, to me, is something I do to get by. If that’s all we’re focused on creating, we’re in serious trouble. Jobs alone merely lead to a depressed psyche, and a lack of ownership in life, while careers are the thing you could gladly see yourself doing for the rest of you life, either because of the task or the money.

And where do careers come from? Either from people who have a dream, and work to birth their new reality over time at great personal expense to themselves (entrepreneurs), or from those who are hired by someone with a similar dream who has gone ahead of them (employees).

At least, that’s the way the United States has operated, up until today.

Today we’re being offered a new system. At least new to us. But it’s a very old idea. Let the government create the jobs for you. Notice I didn’t say careers. Because government, for all her benefits, can not dream for people. That must come from within, and from above. Careers are created by citizens, jobs are fashioned by government.

Sure, there are certain exceptions, most notably our amazing civilian-based armed forces, as well as particularly useful public service positions. But to bank on these as the sole impetus behind economic growth and future national development is outlandish.

Careers are created by releasing dreamers, even at their own risk, to run the race set before them. It’s not in taxing them, controlling them, or regulating them. It’s not in redistributing their wealth (as wealthy dreamers have a tremendous track record of enabling other dreamers to do the same). This kind of micro-managing leadership has never worked successfully in organizational development, and it has never succeeded in world governments.

That’s because everyone else calls it “Socialism.” We call it “Forward.”

If you’re fortunate to find what you love to do, you’re blessed. If you have the energy to fight for the freedom to do it, you’re a patriot. And if in the wake of your success you can take others along with you, you’re a true benefactor.

So here’s to careers. Not jobs.

Live the dream, and take as many people as you can with you. It’s your role as a human, not the government’s.

ch:

Mr. Incredible

20120503-070954.jpg

Last night I was invited to attend a very nice dinner in Syracuse hosted by my insurance company, Northwestern Mutual (thank you Steve Yelle). Steve Forbes was the keynote (and quite humorous) guest speaker, and the food and company were excellent.

My highlight, however, was meeting Jeremy Freeman, a bright, highly successful business man who found his niche in the physical training industry (check out freemanformula.com).

And for good reason.

He was the most photographed body builder in the world in 2000 and 2001.

Now look closer. Does he remind you of anyone?

If you’re a Pixar fan, he should.

You’re looking at Bob from The Incredibles (2004) computer animated feature.

That’s right, Pixar used Jeremy as their model for their main character – the devoted, but sometimes distracted super hulk, Bob.

If you’re not a Pixar fan, my enthusiasm is probably lost on you. When everyone wanted their picture with Forbes, I wanted mine with Freeman.

And why is my head so much larger than his? First off, I have a big head. You’re welcome. But in order to get my arm under his and around his back, I had to stand out in front of Jeremy.

Ah. Excuse me.

…in front of Mr. Incredible.

ch:

Day In List Form

Sprig Records Studio Flooring Consultation: complete

Trade Show Display Booth: designed and ordered

Redline Conference Tshirts: designed and ordered

Meeting with Youth Pastor: complete

Email, Texting, Editing, Web Support: constant

Design Lunch with Jason Clement: thoroughly enjoyed

New Life Christian Church – Master Series Graphic, May 2012: designed and uploaded

:30 Second Auto Commercial Story Board Review: complete

PCI Compliance Troubleshooting: in process

Product Pricing Review: complete

Set List and Rehearsal for Leading Worship at 33 Live Tonight: pending

Program Meeting: pending

Pre-Service Prayer: pending

Lead Worship: pending

Review Athera’s Dawn


Would you mind reviewing Athera’s Dawn on Amazon?

Yes, reviews help sell books. Because people take them seriously.

So I’m asking for those who’ve read the book to take five minutes and write a simple review of your impressions.

Sure, if you hated it, please abstain from writing a review, though I can’t stop you. That’s the beauty of capitalism in a free-market. However I’d sure appreciate positive reviews.

Thanks in advance!

ch:

Coldstone Creamery Coming to Watertown


Yep. It’s true.

Northern Ice Cream Company LLC is putting its newest addition to the ever expanding list of Watertown eateries right beside CiCi’s Pizza in the Stateway Plaza on Arsenal St. Need another excuse to get fat? Yeah, me neither. But who can’t resist pizza and ice cream?

With final approval and permitting just in from the City of Watertown, construction will begin Monday with a grand opening slated for late-May. It’s yet another way we believe we’re bringing families together in a fun, safe environment, as well as creating more jobs in northern New York. (If the national government truly wants to help us create more jobs, they sure could ease up on regulations and obscene taxation).

You’re welcome.

ch:

Experimenting with KDP Select’s Free Promo Days

20120411-073705.jpg

Some of you on Twitter may have noticed a few tweets go out early in the morning announcing RISE OF THE DIBOR was on the Kindle for free.

It was all true.

Kindle Direct Publishing (KDP) has added a new program (“Select”), which allows ebooks to enter an exclusive 3-month minimum “borrowing library,” in which the readers get to borrow the books and the authors split a pot of funds.

It’s a great way to get titles circulating.

But KDP Select also allows you to promote each of your titles for free up five times during their 3-month stay. The catch is, you don’t make any money on sales during those particular days. So why would an author want to do that?

Perhaps a better question is, why wouldn’t an author want to do that?

After gleaning insights from numerous authors on the subject, I decided to commence a little experimenting of my own.

I pulled The White Lion Chronicles from all other retailers (part of KDP Select’s exclusivity policy), and have scheduled a few “free days” in the upcoming three months. Yesterday was merely an attempt at seeing how many downloads would be generated from being listed on Kindle’s free books page without any major marketing push on my end. Granted, in looking for a “control” in my experiment, I shouldn’t have tweeted anything; however I forget I’d previously scheduled a few tweets targeting a handful of free Kindle ebook Tweeters.

Oops.

How much traffic those tweets generated I’ll never know. Except I may or may not have another free ROTD coming up which I won’t be saying anything about (if in fact there was something to announce, which there may or may not be), in the hopes of comparing numbers.

Future free days lay ahead for all three books. And those will be accompanied with larger marketing campaigns, and yes, more Tweets.

What’s the logic behind giving books away for free when I could be making money off them?

Glad you asked.

I think it’s safe to say that by now most of my fans who wanted ATHERA’S DAWN, or any of the other books in the series, have already purchased them. They’ve been out for a few months either as a gorgeous print edition, or as a low-priced ebook available on all formats.

Yet the Kindle reading audience is in the millions.

Millions.

Yesterday ROTD went into the hands of about 1,000 people. Assuming there are a few fans of mine out there who haven’t pulled the trigger on the already low price of $2.99, most of those downloads are new people. And potentially new fans.

Two things happen:

1.) They start talking. If the book is truly good – and capitalism has a way of weeding out good from bad stories and good from bad writing – then it will spread. And so will future sales.

2.) The book’s ranking, ratings, and reviews have the potential to increase, all actions that beget more activity and get the book in more peoples’ hands.

I’m hoping the next big push gets free copies into the hands of thousands of readers – perhaps tens of thousands of readers. Because even then I have only begun to scratch the surface of just how many eyes are on the other side of a Kindle enabled reading device.

Keep your eyes peeled.

ch:

The™

20120327-103513.jpg

I’m too busy working for New Life Media clients to write much today. Other than to say I received brief inspiration on the subject of sales and marketing by looking at my styrofoam cup of Dunkin’ Donuts coffee just now. (Yes, it’s my go-to coffee on days like today when I don’t have time to brew at home or go to a local boutique coffee provider).

They’ve trademarked the phrase:

What Are You Drinkin’?™

Which leads to me giving away the best idea of the next century:

Someday I’m going to trademark the word:

The™

You’re welcome. ch: