Self-Publishing Snapshot

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I took a snapshot of this graphic by Alan Grundy while perusing Delta’s inflight magazine over the weekend. You know, during that time where they make you turn off all your electronic devices for take off and landing.

iPad off. Delta magazine open. Ironic that I was reading an ebook.

Let’s address a few of it’s points today.

Aside from the personal investment of time, MS Word, and Adobe InDesign, my hard costs have been paying for a good editor ($400 per title, á la Sue Kenney), and CreateSpace’s Premium service (as opposed to their regular free service, which nets better royalties) at around $39 per title. Granted, this is for physical copies (CreateSpace), not ebooks. Spearhead absorbed my cover design costs by my team, but that would have been another $400 roughly (had I not done it myself) and hired it out. But again, that’s for a full print cover, not the smaller single page needed for ebooks; average cost for a good design is now under $150. And finally a conversion service (unless you want to deal with the headaches of doing it yourself). I’m using streetlightgraphics.com (who also do covers) for under $80/title for a package of Kindle, Nook, and Smashwords formats.

So I’m well under half the cost of the statistical average.

From all my study I have to say the price points listed above are not only correct, but where a self-published author (of any breed) should list. Remember, ebooks are forever, and that’s a very long time to sell on a global market. We’re trading price point for sheer volume to a world that will soon have a billion e-readers in their hands (Amazon’s Kindle is about to hit India).

As for the number of authors hitting the NYTBS list? Let me just say, who cares! The industry model has changed. The selling power of a legacy published book is usually 6 months with its peak lasting for less than 2. Recently I spoke with a friend who had his book hit #1. It lasted for a few weeks. Then it was gone. How many royalty checks did it earn? Yes, a nice big one. And then what? Nothing. The publisher has kept the rights, and it’s overpriced as an ebook, selling only a few copies a month (of which he sees next to nothing).

Much like Dave Ramsey’s “status symbol of choice” being the paid off mortgage, authors are finding keeping their world-wide rights at 70% forever is the highest status symbol they can get. Already my CreateSpace sales of The White Lion Chronicles are earning an extra $75/week for my family; I’m expecting the ebook sales, due out next month, to exceed that.

When my most recent royalty check came in from my legacy publisher my dad happened to be with me. It was a $700 check. He was really happy for me. Then I told him what it would have been had I sold the same number of books through CreateSpace or Kindle Direct Publishing (numbers I’ve sold on your at my own merch table).

$6,500.

And the crazy part is, it wasn’t name recognition that sold those numbers with my publisher. It was me and my hard work (et all, Wayne). I should know. They had no budget for 4th quarter marketing and made me submit a list of what I was going to do. (Actually they only ever had $500 for first quarter marketing).

Time to feed my family, not a pig. Of course, I’m about to eat the pig anyways. ch:

Read for FREE at Spearhead Books

One of the reasons I love Spearhead Books so much is because I can do things as an author that a legacy publisher would never allow me to do.

Like let people read my entire book for free whenever they want online:

Rise of the Dibor

The Lion Vrie

Athera’s Dawn

To those of you who’ve been wanting to try my books out, go ahead. They’re all yours. (And please make sure to “like” our Facebook page here!).

And to those of you with a more critical take on this, begging for an explanation, let me break it down.

Contrary to popular belief, people don’t like to steal. In fact, as a race, we tend to have a very hard time accepting anything for free. We tend to want to reply with a gift of our own. A thank you of sorts.

The mere fact that something is offered for free does two things:

1.) It fuels the spread of content socially.

2.) It increases revenue.

The first point is easy to understand. But how does the second work? By giving readers the opportunity to give back.

In my free PDFs of The White Lion Chronicles (which can only be read online at SpeatrheadBooks.com), there are 3 ads all giving readers multiple levels of financial action that help me keep writing books.

And people tend to click on them.

Starting around Thanksgiving, I started posting a chapter a day of Athera’s Dawn (Book 3) right here on my site. A lot of people were shocked. How can you do that? The real question is how can I not? Statically, people read the first five chapters and then opt to purchase the print edition (*based on page visits and click throughs). I expect the number of sales to increase significantly once the e-book versions are made available as the price points are substantially lower (as they should be).

So read up! And don’t forget to help me keep feeding my kids. ch:

Thanksgiving Day Surprise

UPDATE 11.25: I’m letting my followers read every chapter of Athera’s Dawn right here on my blog.

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The White Lion Chronicles

2004-2011

I can hardly believe I’m writing this. Athera’s Dawn is finished, and available. For the first time since the books were conceived, the Chronicles are now as a complete trilogy.

And what better day than Thanksgiving to announce this on. I woke up at 6am this morning to the email saying the books were ready to order.

I am so incredibly thankful to God for granting me the opportunity to pen these manuscripts, planting the ideas and the creativity deep with in my spirit to such an extent that they would not let go, even in the darkest of times.

I’m thankful to my wife and children for allowing giving me the freedom to write, even when it meant I had to spend long hours disconnected from them. Even now, Luik is sitting beside me on the couch, the first one up in the house.

I’m thankful for you, my faithful readers, many of whom have been waiting for this end as long as I have. I appreciate you. Long ago I decided that I was writing for your benefit, not mine, only to keep you bound in the doldrums and anticipation. For that I am sorry. But today, I have an answer:

Yes, book three is available!

So please enjoy it. Savor it. Buy copies for family, your friends, and help me spread the word. (If tweeting about it, please use the hashtag #TWLC). My hope is it’s the conclusion the story was asking for, and that brings you, my readers, a much needed end.

Lastly, I’m thankful to the people who helped me assembled, clean-up, and preset these books in the way they deserve to be. They are thanked at length in the completed editions, so you can read their names for yourself.

Without further ado, SpearheadBooks is pleased to present The White Lion Chronicles in their completion: Rise of the Dibor, The Lion Vrie, and Athera’s Dawn.

It is done. ch:

CLICK ON THE COVERS TO READ MORE AND BUY:


Athera’s Dawn Update

My goal of having Athera’s Dawn ready for Black Friday is not going to happen. That’s the bad news.

The good news is it will most likely be the end of next week if all the proofs come back looking good.

Thought I’d at least tease you with a rough cover sample from the gifted Allan Miller.

I’m also working on a few surprises for the month of December. Some affect you, my wonderful readers, and some affect those living in Jefferson County, NY. Stay tuned! ch:

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What I’ve Learned From Daily Blogging

While I’ve owned this domain name since the late 90′s, I’ve only started blogging daily since July. I hesitate to even call it “blogging” anymore as even that definition has been challenged in my thinking over the last few months.

With over 120 posts under my proverbial belt, I thought it was time to assess my progress and share what I’ve learned thus far, as it may be of interest to at least one of you.

Here’ goes.

1.) Discipline: Writing everyday takes discipline. But rather than summoning what amount I already had in order to stick with this task, I found that new discipline was discovered – that which I’d never had before.

Often times existing discipline fuels (or creates) desire; but in this instance, I found new discipline because of desire. It’s been extremely healthy and fruitful, leaking over into other areas of my life, from sleeping less to reading more.

2.) Contextual Perspective: The original idea of a blog – or a web-log – was for it to serve as a public diary of sorts. The only rub with that is I’m not very interested in the minutia of someone’s personal life, as wading through my own is work enough.

But by the end of the last decade, blogs were becoming topical, informative, and attractive by what they offered, not necessarily who it was from. You didn’t have to be famous to have an audience, you just needed to be a step ahead in your particular field.

At first I thought I had to “share what I knew,” which immediately led to, “I don’t know enough to write something everyday.” And other thoughts of, “I’ll reach the bottom of my own well in less than 30 days. Then what?”

But what my audience taught me – the one that’s grown slowly to over 4,000 visitors a week – is that my perspective on what I observe is more valuable than the sum of what I know.

3.) Relational Journey: Similarly, my goal changed from, “Quick! Find a concept to write about so I can keep my daily consecutive record going,” to, “What will my audience find interesting, noteworthy, or valuable when added to their lives?”

This has not only helped me become a more thoughtful person, observing with intent the daily occurrences around me, but it’s helped build some cool relationships. I make a daily point to respond at least once to every single commenter; if they took they time to say, “Hey, I’m here reading, that was great,” then I should take the time to reply.

And my life is better for it. It’s amazing how small measures of communication can have a tremendous impact.

I also have connected with people face-to-face at literally every stop in my travels. “Hey, I read your blog every day; thanks for writing it.” Which quickly taught me that 98% of my readers don’t comment, but they are receiving – which subsequently changed the goal of my ego-writing-attitude from “getting comments” to “giving worth.”

4.) Make One Point: After hearing Pastor Andy Stanley mention this last year, I’ve been trying to discipline myself, in all forms of communication – be it music, speaking, writing, or graphic – to make just one point at a time.

Such a practice not only takes off tremendous pressure to be a guru on all topics, but more importantly, helps your audience retain information. Value over quantity.

And if you do have more than one point to make on a subject, spread it out over a few days. (Unlike what I’m doing now).

5.) Improved Writing: King writes 10 pages a day, even on holidays. Hemingway wrote 500 words a day, even on napkins. And if you’re truly a master at something after 10,000 hours of skillfully conducting it, then who am I to say I want to be a great writer without putting in the time?

Bottom line, getting serious about writing means getting serious and writing.

Last week I sat down to start work on the final installment of a co-written trilogy with Wayne Thomas Batson. Even though I only punched out a measly 276 words in that session (spending the majority of my time freshening up on the previous two books), those 276 were poignant, efficient, and thought-provoking words.

It was the difference between driving a pre-July Volkswagen Beetle, and a post-July Audi TT Roadster. The later handles high speed turns much better.

And it’s far more fun to drive. ch:

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