In marketing, there are certain scenarios and events that make up what may constitute “the perfect storm.” Last night’s book signing at Borders in the Salmon Run Mall, Watertown, NY was just such a case. A week ago I was interviewed on the #1 talk radio station in town (which subsequently ran all weekend), followed by an interview in the local section of the Watertown Daily Times. The day-of the event, Wayne and I did a presentation at the largest Middle School in the county (Indian River), and it was kid’s Trick-Or-Treat night through all the storefronts at the mall. Add on top of all this my “9-5″ job (and then some) of pastoring a modest sized youth group in a very loving church, and you have a monster pre-Halloween book signing (pun most definitely intended). We sold out in the first hour, and resorted to handing out thousands of promo cards to the rest of those in line. Moral of the story? The Boy Scout Motto: Be Prepared (because perfect storms do happen). ch: