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	<title>christopher hopper&#187; borders</title>
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	<description>try not to blink.</description>
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		<title>The Perfect Storm</title>
		<link>http://www.christopherhopper.com/2009/10/the-perfect-storm/</link>
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		<pubDate>Sat, 31 Oct 2009 12:58:50 +0000</pubDate>
		<dc:creator>Christopher Hopper</dc:creator>
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		<category><![CDATA[book signing]]></category>
		<category><![CDATA[borders]]></category>
		<category><![CDATA[the perfect storm]]></category>
		<category><![CDATA[watertown]]></category>

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		<description><![CDATA[In marketing, there are certain scenarios and events that make up what may constitute &#8220;the perfect storm.&#8221; Last night&#8217;s book signing at Borders in the Salmon Run Mall, Watertown, NY was just such a case. A week ago I was interviewed on the #1 talk radio station in town (which subsequently ran all weekend), followed [...]]]></description>
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